Orbiox launched a brand that sold socks in hotels with a "mini-bar" idea. People behind the idea were airline pilots. They travel a lot and had noticed that they always lack clean socks when they arrive at the hotel. So they came up with a concept that is a new way to sell clean socks (ties, etc.) within system that is filled by hotel personell and paid with hotel bill (as with mini-bar). And naturally this kind of product needs packaging.
The idea in this design was to extend packages lifespan beyond normal purpose and turn it into storage system after that. Cap of the package had magnet implemented so It could be used at home or garage with the included base, or in sports (gym and swimming lockers, etc.)